Two different surfaces
The main store page is for discovery. Each product should stay compact there so visitors can scan quickly and click with low friction.
The dedicated product page is where the fuller description, checkout context, and stronger sales framing belong when a product type actually needs that page.
Treat the storefront item as the click winner and the product page as the place where the detail earns the purchase.
How the create flow maps to that model
The flow now starts with a dedicated type-selection screen. The creator picks the product format first, then enters a separate setup screen for that specific type.
Thumbnail still controls the compact storefront shape. This is where the creator chooses the button, callout, or preview-style entry and tunes the short title and button text.
The middle steps now change by product type. Some products go to a full Checkout Page, while lighter products like lead magnets and external links skip that and use capture or destination steps instead.
The later steps also change by product type so service and access products can expose the setup that matters to them, like availability, schedule, bundle contents, or access rules.
Product type patterns
Digital product: Thumbnail -> Checkout Page -> Delivery -> Options.
Booking: Thumbnail -> Checkout Page -> Availability -> Options.
Lead magnet: Thumbnail -> Capture -> Delivery -> Options. No full checkout page is needed, and the public storefront can capture inline from the compact row.
External link: Thumbnail -> Destination -> Options. No full checkout page is needed, and the compact storefront row can open the destination directly.
Membership: Thumbnail -> Checkout Page -> Access -> Options.
Course: Thumbnail -> Checkout Page -> Course Builder -> Options.
Community: Thumbnail -> Checkout Page -> Community -> Options.
Live Event: Thumbnail -> Checkout Page -> Schedule -> Options.
Bundle: Thumbnail -> Checkout Page -> Contents -> Options.
Current model limits
The current product schema does not yet persist separate thumbnail media and checkout-page banner media as dedicated fields.
Because of that, the wizard can preview those surfaces now, but storing those visuals independently will require a follow-up schema change.
Course products now add modules and lessons directly in Step 2 of the wizard. Lesson settings currently cover preview access, lesson type, and drip delay days.
Video optimization is automatic after video upload. The wizard surfaces it as an FYI, not as a creator-controlled toggle.